Content marketing is a wonderful thing for us all. It has given birth to a more entertaining way for brands to engage with their customers. Now, marketing has become the entertainment. Something that people actually want to see. Eventually, I hope, it will spell the end of irritating, conventional advertising.

Many brands are still trying to get their heads around this new phenomenon. Some, like Volvo and Coca Cola are really doing it brilliantly. And as for GoPro, well, they’ve just smashed it out of the park. Nobody, not even the TV or cinema industries are creating content as intensely engaging and mesmorising as GoPro. Especially given that all of the content they are putting out is real.

Below I have brought together what is for me, some of the best examples of content marketing out there. Please enjoy watching it, and use it to inspire your content marketing campaigns.